'Add' to sales, 'meant' for promotion .......the big world of 'ADvertiseMENTs'

                  They appear in between, breaking our show for 'a short commercial break'; they greet us with illustrations as we turn the newspapers; they stand tall on hoardings across the city; they occupy webpages in small,corner spaces - the world of 'Advertisements' is indeed huge, following the prospective customers, attracting the future consumers. They play a major role in the success of sales, drawing attention with novel concepts while pulling crowd with unique ideas.
                While travelling along straight roads of a desert,barren and deserted in true sense,the only sight of hoarding boards that met my eyes drew my attention towards the presence of advertisements everywhere around the globe. They knowingly follow us while unknowingly demanding a follow up!
              Working hard towards capturing audience, advertisements are the instrumental tools to build faith, trust, belief and loyalty of many consumers worldwide. As a first impression of the products being endorsed, creators of advertisements have to ensure this impression lasts forever. Though some advertisements have been successful in holding faithful consumers for a long time since their first appearance, few latest trends demand endorsements that keep pace with changing time. Recent additions in market require attractive commercials that appeal the eyes in the hope of appealing the pockets.
              As 'out of sight, out of mind' is a natural human tendency, the plot of a commercial has to ensure memorable influence.Advertisements that break into our television are greeted with irritation as they play around with our show time. Though a few do enjoy our attention as they convey a wonderful meaning. In an attempt to garner customers, some advertisements pass a useful message or teach a valuable lesson,gaining an entry into our memories. Though they appear as unwanted stop on our screen, these meaningful advertisements influence us in their own unique way. Brands and products across the world engage celebrities to endorse with a hope to be heard and seen. Exciting set-up,interesting characters, wonderful location and a lot of hard work team up to avoid being hit by the 'mute' button.
              Some interesting advertisements on small screen enjoy popularity and the honor of being everyone's favorite. Attracting ,engaging, convincing and selling all within a minute of screen space is undoubtedly a big task in a short time. Colorful pictures and matching lines of an endorsement decorate the pages of daily newspapers, weekly newsletters or monthly magazines, though at times they take up the space offering little text to read, advertisements through this form have been the oldest and most efficient of all times.
                Designing unique advertisements that speak about the appropriate product- be it in print, on screen or on a hoarding certainly calls out for brain storming sessions. As advertisements are the only tools of marketing, their presence is indispensable for the success of any industry. Growing varieties, increasing competition and innumerable options in every possible products and services have converted this world of advertising from a provision to a necessity. Besides the conventional manner of advertisements, there are many different styles and ways that take birth each passing day, after all grabbing eye balls and pulling attention is the ultimate motive of this 'AD' world.
               Impossible to ignore, these advertisements will continue to fulfill their responsibility while keeping us engaged. As customers, consumers and audience, we have little choice while being forced to bear "..... a short commercial BREAK!!"